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Profit Margin Calculator

Calculate gross profit margin as Profit / Revenue × 100.

Growing your businessStep 2 of 7

Best for: Use it to price products, compare profitability across items, or convert between margin and markup.

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How it's calculated & sources
The Profit Margin Calculator uses the standard formula for this calculation. It runs entirely in your browser, so your inputs are never uploaded. Figures are educational estimates, not professional advice — verify important decisions with a qualified expert. Last reviewed June 2026.
Key assumptions
  • Margin is measured on price, not cost
  • Includes only the costs you enter

Free & no sign-up · runs entirely in your browser. Results are estimates for general information, not professional advice — verify important decisions with a qualified expert. Last reviewed June 2026.

How it works

Margin = (Revenue − Cost) / Revenue × 100

Example

$10,000 revenue with $6,500 cost = $3,500 profit (35% margin).

Frequently asked questions

Margin vs markup — what's the difference?+

Margin is profit / revenue. Markup is profit / cost. Markup is always higher than margin.

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Quick answers

Short, sourced answers to the questions people (and AI assistants) ask most.

What is Profit Margin?
A profit-margin calculator shows what share of your revenue is profit, after costs — expressed as a percentage.
Why does Profit Margin matter?
It is the top line - every margin and profit figure starts from revenue.
How is Profit Margin calculated?
Profit = revenue − cost; gross margin = profit ÷ revenue × 100. Margin uses revenue as the base, which is different from markup, which uses cost as the base. Formula: Gross margin % = (Revenue − Cost) ÷ Revenue × 100.
What is a good profit margin?
5-20% (varies by industry)
What are common profit margin mistakes?
Confusing margin (base = revenue) with markup (base = cost).
When should you use the Profit Margin Calculator?
Use it to price products, compare profitability across items, or convert between margin and markup.

What is the Profit Margin Calculator?

A profit-margin calculator shows what share of your revenue is profit, after costs — expressed as a percentage.

How the Profit Margin Calculator works

Profit = revenue − cost; gross margin = profit ÷ revenue × 100. Margin uses revenue as the base, which is different from markup, which uses cost as the base.

Gross margin % = (Revenue − Cost) ÷ Revenue × 100
  1. Enter your revenue — the total money a business earns from sales before any costs are subtracted.
  2. Enter your cost of goods sold (cogs) — the direct costs of producing what you sold - materials and direct labor.
  3. Enter your margin — profit expressed as a percentage of revenue.
  4. Enter your gross profit — revenue minus the direct cost of goods sold (COGS), before overheads.
  5. Read the result, then change any input to compare scenarios instantly — the Profit Margin Calculator recalculates as you type.

Understanding the inputs

What each value means, why it matters, and a typical range — so you can fill in the calculator with confidence.

Revenue

The total money a business earns from sales before any costs are subtracted.

Why it matters:
It is the top line - every margin and profit figure starts from revenue.
Typical range:
Varies entirely by business size.
How it affects results:
  • Higher: More to cover costs and profit, if margins hold.
  • Lower: Less to cover costs and profit.

Common mistake: Confusing revenue (sales) with profit (what is left after costs).

Cost of Goods Sold (COGS)

The direct costs of producing what you sold - materials and direct labor.

Why it matters:
It is subtracted from revenue to get gross profit, the core of product economics.
Typical range:
Often 40% to 80% of revenue depending on the business.
How it affects results:
  • Higher: Lower gross margin.
  • Lower: Higher gross margin.

Common mistake: Including overheads like rent and admin, which are not direct costs.

Margin

Profit expressed as a percentage of revenue.

Why it matters:
A percentage lets you compare profitability across products and businesses of any size.
Typical range:
10% to 20% net margin is healthy for many businesses; under 10% is thin.
How it affects results:
  • Higher: More buffer and pricing power.
  • Lower: Less buffer against costs and price pressure.

Common mistake: Confusing margin (profit / price) with markup (profit / cost).

Gross Profit

Revenue minus the direct cost of goods sold (COGS), before overheads.

Why it matters:
It shows how profitable the core product is, before running costs.
Typical range:
20% to 60% of revenue depending on industry.
How it affects results:
  • Higher: Strong product economics that can absorb overhead and scale.
  • Lower: Thin product economics with little room for overhead.

Common mistake: Subtracting overheads here - those belong to net profit, not gross.

Component definitions

The parts that drive this result and what each one contributes.

  • Revenue — Total sales before costs.
  • Costs — What you subtract to get profit.
  • Profit — What remains — the margin numerator.

Benchmark reference

What counts as poor, average or excellent for this metric.

Net Margin

Poor<0%
Below average0-5%
Average5-10%
Above average10-20%
Excellent20%+

Source: General industry ranges · Updated June 2026

Gross Margin

Poor<10%
Below average10-20%
Average20-40%
Above average40-60%
Excellent60%+

Source: General industry ranges · Updated June 2026

Typical values

Net Margin:
5-20% (varies by industry)
Gross Margin:
20-60% (industry-dependent)

Common interpretation errors

  • Confusing gross and net margin
  • Excluding overheads, tax or fees
  • Confusing gross with net margin
  • Leaving some direct costs out of COGS

What impacts results most

  1. 1.
    Costs (High impact)Lower costs lift margin directly.
  2. 2.
    Revenue / price (High impact)A higher price raises margin fast.

Key assumptions

  • Margin is measured on price, not cost
  • Includes only the costs you enter

What's a typical value?

Healthy margins vary widely by industry — software and services run high, retail and groceries run thin. Compare against peers in your sector, not a universal number.

Markup vs profit margin (and sell price on a $100 cost)

10%9%$110
25%20%$125
50%33%$150
75%43%$175
100%50%$200
200%67%$300

Worked example

Revenue $100, cost $60: Profit $40 → margin 40%. The same item carries a 66.7% markup (40 ÷ 60), which is why the two figures differ.

Common mistakes to avoid

  • Confusing margin (base = revenue) with markup (base = cost).
  • Using only the unit cost and ignoring overhead, shipping and fees.
  • Quoting gross margin as if it were net profit.

Compared to alternatives

Margin vs Markup

Margin is profit over price; markup is profit over cost - same profit, different denominator.

MarginMarkup
DenominatorSelling priceCost
AlwaysLower numberHigher number
Used forProfitabilityPricing from cost

Bottom line: Price from markup; report profitability as margin.

Related concepts

How Profit Margin connects to the concepts around it.

Gross Margin:
Revenue minus direct costs, as a percent of revenue.
Net Margin:
Profit after all costs, as a percentage of revenue.
Markup:
Profit as a percentage of cost rather than price.
ROI:
Percentage gain or loss on an investment versus its cost.
Break-even:
The sales volume where revenue equals total costs.

Reviewed sources & methodology

Methodology: Exact Formula · Last reviewed June 2026.

Keywords: profit, margin, revenue.

This is an educational estimate, not financial advice. Rates, rules and figures change — verify the latest with the provider or a qualified advisor before you decide.

Reviewed by the Free Tools Galaxy editorial team · Updated June 2026 · Calculated privately in your browser.

Frequently asked questions

Is the Profit Margin Calculator free to use?+

Yes. Every tool on Free Tools Galaxy is 100% free, runs in your browser and requires no signup.

How accurate is the Profit Margin Calculator?+

Profit Margin Calculator uses the standard profit margin formula in double-precision arithmetic, so the same inputs always produce the same result and you can verify any figure by hand. It is an educational estimate — real-world outcomes depend on your actual rates, rules and assumptions.

Do you store my inputs?+

No. The Profit Margin Calculator runs entirely in your browser. Nothing is uploaded or saved to a server.

Can I use the Profit Margin Calculator on mobile?+

Yes — the interface is fully responsive and works on phones, tablets and desktops.

What are common mistakes to avoid?+

The most frequent mistake is mixing units. Double-check your inputs use a single, consistent unit before clicking Calculate.

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Calculate gross profit margin as Profit / Revenue × 100.

Try it: https://freetoolsgalaxy.com/tools/profit-margin
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